Analysis of local radio broadcast

There are various points I can make after listening to Heart FM.

When I first turned the radio on it played music such as 'Outkast' and 'Justin Timberlake'. Even though they were songs that were a few years old the songs are aimed at a younger audience. After that, 'Norah Jones' 'Will Young' and 'Room 5' were played, and those songs are aimed at a slightly older audience, maybe people in their thirties and fourties.

A number of adds were then played, vodafone and Maroon 5 album were advertised, this is aimed at people of many ages. It then advertises domestic appliances, AFG kitchens, wedding showcase, contractors and Saab (cars). This is aimed at an older audience for people that have quite a lot of money.

The radio then plays more music aimed at a younger audience such as Beyonce and Christina Aguilera.

The show then changes and plays music and advertisements all aimed at older people. The adds that were played are Oxford nursery, computing, and Whitney shopping. This is predominantly aimed at women. Music was then played by Phil Collins, All 4 One and Abba.

To conclude, I would say Heart radio is aimed at the twenties/fourties age bracket, mostly female, middle income households.

News broadcast Heart FM 3pm.

The news cast lasted approximately 3 minutes. The first headline was 'a man stabbed in Oxford last Thursday, 27 year old charged.' This will catch the audience's attention and get them interested in listening to the news. It also informs the audience what has been happening in their area. This headline will be more aimed at an older audience.

The second headline was 'Region's water supplier Thames Water to raise rates'. This will also be aimed at the older audience as it will most likely them that will be affected by this, not younger people.

'Kate Moss attends St Paul's tribute to Alexander Mc Queen' and 'Myleen Klass announces on Twitter she is expected her second child'. These headlines aren't as important as the other ones, but it is celebrity gossip to get the younger audience interested too.

To end the news headlines it tells you the weather.

Camera shots

Establishing shots can:
- Set the scene
- Let the audience know where the characters are
- Show contrast

Close-ups can:
- Show emotion of the characters
- Influence the audiences response

Mid-shots can:
- Show relationships between people

Zooming in can:
- Showing a scene how the character in the scene can see it
-  can allow the audience to take in a number of details

Panning shots can:
- Establish more of a scene
- Allow the audience to see things that may prove important

Extreme close-ups can:
- Highlight key important parts for an audience so they can make links with what happens later

Two shots can:
- Establish relarionships between characters

Heart Radio

Heart FM - 'the soundtrack to your life..'

Outkast
Justin Timberlake
Norah Jones
Will Young
Room 5

Adverts - vodafone, maroon 5, domestic appliances, AFG kitches, wedding showcase, contracters, saab (cars), level 42 concert

Beyonce
Christina Aguilera
Daniel Beddingfield
Jamelia

Adverts - oxford nursery, computing, witney shopping

Phil Collins
All 4 One
Abba




Heart FM - 2pm

Destiny's Child
Ronan Keating
Blue
Nelly Furtado
Robbie Williams

Twix
Heart bingo
Dentist
Mental health
Hair dye
Seal
Toyota
Humpherys

Alicia Keys
S Club 7
Atomic Kitten

Twix
Peugoet
Mental health problems
Aviva
Build base
John Freda
Burksom and Beaton
Vauxhall

George Benson
Edward Maya ft. Vika
Take That
Lady GaGa
Grandmaster Flash